MATIZ — Complete Logo Design Process | From Brief to Final Logo (record Video Class 23-25)

MATIZ — Complete Logo Design Process

In this recorded practical class, you’ll learn the complete logo design process for MATIZ, a contemporary handmade ceramics brand.

Rather than focusing only on the final result, this class takes you through the real design journey — from understanding the brand brief to developing the concept and creating the final logo.

🎯 What You’ll Learn

• How to analyze a brand brief
• How to identify strong brand keywords
• How to find the right visual direction
• Researching references for inspiration
• Developing logo concepts from the brand idea
• Turning keywords into visual concepts
• Creating an abstract and meaningful symbol
• Exploring letter-based logo concepts
• Choosing the right typography
• Font selection and typography refinement
• Letter spacing and visual balance
• Selecting colors for the brand
• Refining the logo concept
• Creating a professional logo presentation
• Preparing the final logo for brand applications

🤎 Project Brief

Brand: MATIZ
Industry: Handmade Ceramics
Style: Minimal • Organic • Artistic • Premium
Core Concept: Beauty in Imperfection

MATIZ celebrates handmade ceramics, raw clay textures, organic forms, natural pigment variations, and the beauty of subtle imperfections.

👨‍🎨 Who Is This Class For?

This recorded class is perfect for logo designers, design students, beginners, and creatives who want to understand how a professional designer approaches a branding project.

You’ll learn not just what to design, but more importantly, how to think before designing.