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In Class 5, we focus on the Logo Design Research Process—how to research and prepare before starting the actual logo design.
From a given design brief, I demonstrate how to understand the brand, collect relevant visual references, organize a professional moodboard, and develop the right creative direction for the logo.
You’ll also see how research helps in generating better logo concepts, creating a custom icon from scratch, and developing a letterform-based logo with a clear design direction.
What You’ll Learn:
This class will help you understand what to do before opening Illustrator and starting the actual logo design.
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